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Privacy policy
Last updated: 2 April 2026
Sterling Purity ("we", "us") respects your privacy. This policy explains what personal data we may collect, why we use it, and your rights under UK data protection law when you visit sterlingpurity.com or contact us by phone, email, WhatsApp, or our enquiry form.
Who we are
Sterling Purity provides professional car detailing services in the United Kingdom. Contact: info@sterlingpurity.com, +44 7766 630563. Studio address: 28 Stort Ml, Harlow, Essex CM20 2SN.
Data we collect
We may collect: name, phone number, email address, vehicle details, messages you send us, and technical data such as browser type and approximate location from standard server logs. We do not sell your personal data.
How we use your data
We use your information to respond to enquiries, provide quotes, arrange bookings, deliver services, improve our website, and meet legal obligations. Marketing communications are only sent where you have agreed or the law allows.
Legal bases
Depending on the activity, we rely on: performance of a contract or steps before a contract; legitimate interests (running our business, website security, and responding to enquiries where proportionate); consent where required; and legal obligation where applicable.
Retention and security
We keep personal data only as long as needed for the purposes above, including any legal, accounting, or dispute requirements. We use appropriate technical and organisational measures to protect data.
Your rights
You may have rights to access, rectify, erase, restrict or object to certain processing, and to data portability, under UK GDPR. You may complain to the ICO (ico.org.uk). To exercise rights, contact us using the details above.
International transfers
If we use providers outside the UK, we ensure appropriate safeguards (such as UK-approved standard contractual clauses) where required.
Updates
We may update this policy from time to time. The date at the top shows when it was last revised.